What does a strong candidate show?
Look beyond a polished portfolio to clear thinking, writing and campaign fundamentals. Look for specific evidence of the essential skills rather than a polished presentation alone.
- Interpret campaign results
- Write clearly
- Coordinate delivery
A job-relevant follow-up
Review a simple campaign report and propose one test with a measurable success criterion.
Share the instructions and scoring criteria before the task. Keep it short and avoid asking candidates for unpaid commercial work.
A question worth asking
Describe a campaign metric you would not interpret without additional context.
Ask the same core question of every candidate, then follow up on the evidence they give. Make accommodations available.