Sales assessment test for hiring
Compare nine intermediate sales tests by role, from prospecting and phone sales to account growth, negotiation, team leadership, and Salesforce work.
Het korte antwoord
These nine intermediate sales tests take 10 or 13 minutes and use multiple-choice questions or judgment scenarios. They measure skills such as prospecting, consumer and business selling, account management, negotiation, sales leadership, and Salesforce use. Choose tests for sales representatives, account managers, business development staff, or sales leaders based on the work they will do.
9 tests
Account Management
10 minuten · 10 vragen · Intermediate
Judgment scenarios
See the testFunctiegebonden vaardighedenB2B Outside Sales
10 minuten · 15 vragen · Intermediate
Multiple choice
See the testFunctiegebonden vaardighedenB2B Sales Account Executive
10 minuten · 15 vragen · Intermediate
Multiple choice
See the testFunctiegebonden vaardighedenB2B Sales Lead Generation
10 minuten · 15 vragen · Intermediate
Multiple choice
See the testFunctiegebonden vaardighedenB2B Sales Management
10 minuten · 15 vragen · Intermediate
Multiple choice
See the testFunctiegebonden vaardighedenB2C Telesales
13 minuten · 20 vragen · Intermediate
Multiple choice
See the testSituationeel beoordelingsvermogenNegotiation
10 minuten · 10 vragen · Intermediate
Judgment scenarios
See the testFunctiegebonden vaardighedenSales Aptitude
10 minuten · 15 vragen · Intermediate
Multiple choice
See the testFunctiegebonden vaardighedenSalesforce for Business Development
10 minuten · 15 vragen · Intermediate
Multiple choice
See the testTests by category
- Functiegebonden vaardigheden (7 tests)
- Situationeel beoordelingsvermogen (2 tests)
What the sales tests cover
These tests cover different parts of selling, not one general sales task. Sales Aptitude measures communication with buyers, trust-building, selling methods, and adapting when a customer or deal changes. For prospecting work, B2B Sales Lead Generation focuses on qualifying prospects, outreach, objections, follow-up, and activity metrics. Salesforce for Business Development measures practical Salesforce use for prospecting, lead handling, records, and reports.
For roles selling to businesses, B2B Outside Sales covers field sales judgment from qualifying leads through closing. B2B Sales Account Executive focuses on buyer relationships, proposals, presentations, and closing. For consumer phone sales, B2C Telesales measures call planning, rapport, needs-based pitches, and handling objections and pressure.
Account growth and agreements have their own focus. Account Management measures judgment in knowing clients, growing accounts, forecasting revenue, and adding value. Negotiation measures judgment in steering business discussions and understanding the other side. B2B Sales Management covers strategy, team enablement, incentives, and territory planning.
Choose tests for the role and level
All nine tests are Intermediate and take 10 minutes, except B2C Telesales, which takes 13 minutes. They use multiple-choice questions or judgment scenarios. Match the test to the work in the role rather than using a sales test as a proxy for every part of the job.
For an SDR or BDR who qualifies prospects and plans outreach, consider B2B Sales Lead Generation. If the role also uses Salesforce to log outreach and track a pipeline, add Salesforce for Business Development. Lead Generation also suits account executives and founders who source their own pipeline, and the Salesforce test suits junior account executives who log their outreach in it. For an outside or field representative, choose B2B Outside Sales; for an account executive who runs a business sale from discovery to close, consider B2B Sales Account Executive.
For work with existing business clients, Account Management suits account and relationship managers, client success staff, and others who maintain and grow accounts. Consumer phone-selling roles fit B2C Telesales. People leading B2B teams can use B2B Sales Management, while roles that negotiate terms can use Negotiation.
Combine tests around the work
Use a small set of tests that reflects the responsibilities you want to assess. For an outbound business development role, B2B Sales Lead Generation can cover prospect qualification and follow-up. Add Salesforce for Business Development only when Salesforce work is part of the role. If the person will also handle business sales through closing, consider B2B Sales Account Executive for its focus on buyer relationships and proposals.
For an account manager who negotiates with clients, pair Account Management with Negotiation. One looks at account growth and client knowledge; the other looks at judgment in business agreements. For a consumer phone sales role, B2C Telesales is the direct fit. A sales leader role can use B2B Sales Management to examine strategy, enablement, incentives, and territory planning.
Review results as evidence for a person to consider alongside the role's requirements. A score is not a hiring decision on its own.
Fairness and what questions depend on
The test notes describe steps to keep questions focused on the stated sales judgment or practical work. Several tests use invented companies, products, and buyers, so answers do not depend on knowledge of a particular brand, industry, or sales method. B2B Sales Account Executive states policies such as discount limits in the question. B2B Outside Sales states the facts needed and uses plain wording, while B2B Sales Lead Generation avoids reliance on named software or country-specific rules.
Other notes describe plain US English, short sentences, and avoiding idioms, sports references, holidays, and local business customs. The account management and negotiation scenarios state the facts they turn on. Notes also describe names from many backgrounds and avoiding stereotypes. For Sales Aptitude, plain reading is intended to keep the focus on sales judgment rather than reading speed. Five of the nine tests allow scratch paper, and B2B Sales Management also offers a calculator.
For information about fairness and accommodations, see Fairness and accommodations. You can also read How we build our tests for more about test design. Use scores as signals for review, not as a verdict about a candidate.
Veelgestelde vragen
Which sales tests fit business development representatives?+
For prospecting, [B2B Sales Lead Generation](/tests/role-specific-skills/b2b-sales-lead-generation) measures qualification, outreach, objections, follow-up, and activity metrics. Add [Salesforce for Business Development](/tests/role-specific-skills/salesforce-for-business-development) when Salesforce use is part of the role.
Which sales tests suit account managers?+
[Account Management](/tests/situational-judgment/account-management) focuses on client knowledge, account growth, revenue forecasting, and adding value. If the role also involves reaching agreements, [Negotiation](/tests/situational-judgment/negotiation) adds a separate measure of judgment in business discussions.
What do sales tests for consumer phone roles measure?+
[B2C Telesales](/tests/role-specific-skills/b2c-telesales) measures judgment in consumer phone sales, including call planning, rapport, pitching to needs, and handling objections and pressure. It takes 13 minutes and uses multiple-choice questions.
How can employers combine sales tests for a B2B account executive?+
[B2B Sales Account Executive](/tests/role-specific-skills/b2b-sales-account-executive) focuses on buyer relationships, proposals, presentations, and closing. Pair it with [B2B Outside Sales](/tests/role-specific-skills/b2b-outside-sales) only when field selling is also part of the role.
What do sales tests for managers assess?+
[B2B Sales Management](/tests/role-specific-skills/b2b-sales-management) measures practical knowledge of B2B sales strategy, team enablement, incentive design, and territory planning. It suits people leading sales teams or experienced sellers taking on coaching and planning.
Do candidates need to know our product or sales method?+
No. Several of the sales tests use invented companies, products, and buyers, and questions state the facts or policy they rely on, such as a discount limit, so no company's own sales process is needed. Only Salesforce for Business Development asks about a named tool, using standard Salesforce features in Lightning Experience.
Build an assessment from these tests
Pick the tests for your role, invite candidates and compare their results.