FUNCTIEGEBONDEN VAARDIGHEDEN

B2C growth marketing test for hiring

See how candidates work through consumer growth decisions, not just how they describe their experience.

10 minuten
15 vragen
Intermediate
Multiple choice
Questions in Engels
Phone and desktop

Use this test free See the question formats

Het korte antwoord

The B2C Growth Marketing test is a 10-minute, 15-question multiple-choice assessment for growth marketers, growth managers, performance and lifecycle marketers, and ecommerce or product marketing roles in consumer-facing businesses. Candidates interpret small funnel, cohort, and campaign tables to diagnose growth constraints, plan against targets, choose levers or channels, and assess experiments.

Wat het meet

Finding what holds back growth in a consumer business, planning against targets, choosing levers and channels, and testing changes soundly.

Diagnosing growth problems

Candidates use funnel, cohort, and campaign tables to find what is holding back growth in a consumer business.

Growth planning and metrics

This area looks at how candidates plan growth activity against targets and choose relevant metrics.

Funnel, levers and channels

Candidates consider a funnel and select growth levers or channels for the situation presented.

Experiments and conversion

This area covers how candidates plan an experiment and interpret what its results say about conversion.

Question formats

Multiple choice

The candidate: Reads a short situation, table or statement and picks the right answer, or every right answer.

You see: Whether the candidate knows the material well enough to apply it, not just recognize it.

15 questions in 10 minutes, served one at a time.

Roles this test fits

Growth marketers, growth managers, performance and lifecycle marketers, and ecommerce or product marketing roles in consumer-facing businesses.

Evidence for growth marketing hiring

See applied judgment
Table-based questions show how a candidate diagnoses growth problems and chooses a response, beyond what a resume says about past work.
Check how they read experiments
Experiment questions show whether a candidate runs a change soundly and reads its result correctly, something a list of past campaigns cannot show.
See planning with real numbers
Candidates size a plan against a target from small tables, with a calculator allowed, so you see how they connect a target to the levers and channels that could reach it.

What you get for each candidate

Example report (fictional data)B2C Growth Marketing

77%Percentile 59. Benchmark: HireValid candidates, n = 867

Diagnosing growth problems69%

Growth planning and metrics80%

Funnel, levers and channels87%

Experiments and conversion70%

Integrity ScoreHoge betrouwbaarheid

Stayed on the test tab throughout
No pasted answers
Answered at a steady pace

Scores, profiles and integrity signals are evidence for you to review alongside an interview, never an automatic decision.

Use this test free

Test integrity signals for review

Each candidate receives a different set of questions from large question pools. Questions appear in a different order on each attempt, and answer options are shuffled. The browser shows one question at a time; answer keys stay on HireValid’s servers. The 10-minute timer runs on the server. Reloading returns the same question with only the time left, and candidates cannot go back. Question text cannot be copied or selected, and a blocked copy attempt is recorded in the timeline. HireValid summarizes signals such as time away from the test tab, pastes into answers, and answers faster than a question can be read in an Integrity Score with an evidence timeline. An employer reviews those signals; the score never decides on its own. With candidate consent, webcam photos can be added at random moments.

Hoe we fraude met AI tegengaan · Integrity signals

Use the score as one signal

Review the score alongside a job-relevant work sample and a structured interview. For example, ask the candidate to explain a growth decision in a sample consumer funnel, then compare their reasoning with the test evidence. The score is not a verdict. For related hiring context, see Marketing Analytics and Market Research.

Vragen voor gestructureerde sollicitatiegesprekken

A consumer app’s funnel table shows a slowdown at one stage. How would you investigate what is holding growth back?
Listen for a clear reading of the funnel information, a reasoned diagnosis, and a relevant next step.
You have a growth target and several possible channels. How would you decide what to include in a plan?
Listen for a connection between the target, selected levers or channels, and the metrics used to track the plan.
You have results from a campaign change. How would you decide what the experiment tells you about conversion?
Listen for careful interpretation of the results and a reasoned view of what to test or change next.

Understand scoring and benchmarks

Fairness and accommodations

Questions use invented stores and apps with no real brands, and money appears as plain numbers with no currency symbols. They need no knowledge of any one country's holidays, events or ad platforms. Names come from many backgrounds, and the reading level is kept plain so the test measures marketing judgment rather than reading speed. A calculator and scratch paper are allowed, and the numbers are chosen so the arithmetic stays light.

You can give any candidate extra time as an accommodation. Results are evidence for a person to review, never an automatic decision.

Provisional: reliability is reported once 200 candidates have completed it.

Lees hoe we met eerlijkheid omgaan

Test details

A short, timed test of practical growth marketing for consumer and online retail businesses. Candidates read small funnel, cohort and campaign tables and decide where growth is stuck, which lever or channel to use, how to size a plan, and how to run and read an experiment.

Questions are in English.
Aids allowed: A calculator, Scratch paper.
Each question is answered once, in order, with no going back.
4 practice questions, 3 minutes, before the timed test.

Veelgestelde vragen

How does the B2C Growth Marketing test handle fairness?+

Questions use invented stores and apps, with no real brands. Money appears as plain numbers without currency symbols, and the questions need no knowledge of a country’s holidays, events, or ad platforms. Names come from many backgrounds, and plain reading keeps the focus on marketing judgment rather than reading speed.

What format and aids does the B2C Growth Marketing test use?+

The 10-minute test has 15 questions; some have one answer and some ask for several. Candidates read small funnel, cohort and campaign tables to make growth decisions. A calculator and scratch paper are allowed, and the arithmetic stays light. The test does not require a desktop computer.

Can candidates try the B2C Growth Marketing practice set?+

Yes. The practice set has four questions and takes three minutes. It lets candidates get used to reading the tables and answering one question at a time, since they cannot go back to an earlier question in the scored test.

Which roles and level fit the B2C Growth Marketing test?+

It is an intermediate test for growth marketers, growth managers, performance and lifecycle marketers, and ecommerce or product marketing roles in consumer-facing businesses. It suits roles that own funnel numbers and run experiments, rather than brand or business-to-business marketing roles.