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LinkedIn Advertising test for hiring

See how candidates plan, run, target, and improve paid LinkedIn campaigns for business audiences.

10 minuten
15 vragen
Intermediate
Multiple choice
Questions in Engels
Phone and desktop

Use this test free See the question formats

Het korte antwoord

The LinkedIn advertising test assesses practical judgment in paid campaigns through short business scenarios and small results tables. It covers matching campaigns to goals, building and running them, choosing which professionals see ads, and deciding what to change after reviewing results. It is designed for people who run or oversee paid social advertising for business audiences.

Wat het meet

Planning, building, focusing and improving paid LinkedIn ad campaigns, judged through short business scenarios and small results tables.

Campaign planning

Candidates consider how a paid LinkedIn campaign should match a business goal.

Building and running campaigns

Candidates make decisions about building and running campaigns in realistic business situations.

Choosing who sees the ads

Candidates decide which professionals should see an ad for a business audience.

Reading results and improving them

Candidates read small performance tables and decide what to change next.

Question formats

Multiple choice

The candidate: Reads a short situation, table or statement and picks the right answer, or every right answer.

You see: Whether the candidate knows the material well enough to apply it, not just recognize it.

15 questions in 10 minutes, served one at a time.

Roles this test fits

People who run or oversee paid social advertising for business audiences: digital marketing specialists, paid social and campaign managers, demand generation and marketing operations staff, marketing analysts, agency account managers, and owners of small businesses that sell to other businesses.

What this test can show

Goal-led campaign decisions
Scenarios show how a candidate matches a paid LinkedIn campaign to a business goal, something a resume alone may not reveal.
Judgment with campaign results
Small results tables let you review how candidates interpret performance figures and choose a next step.
Audience choices for business buyers
Scenarios ask which professionals should see an ad, so you see whether a candidate can narrow a business audience to the people who matter for the campaign's goal.

What you get for each candidate

Example report (fictional data)LinkedIn Advertising

69%Percentile 42. Benchmark: HireValid candidates, n = 327

Campaign planning56%

Building and running campaigns73%

Choosing who sees the ads78%

Reading results and improving them67%

Integrity ScoreHoge betrouwbaarheid

Stayed on the test tab throughout
No pasted answers
Answered at a steady pace

Scores, profiles and integrity signals are evidence for you to review alongside an interview, never an automatic decision.

Use this test free

Test integrity signals

Each candidate gets a different set of questions from large pools. Questions appear one at a time, in a different order for each attempt, and answer options are shuffled. Answer keys stay on HireValid’s servers. The 10-minute timer runs on the server; reloading brings back the same question with only the time left. Candidates cannot go back to earlier questions. Question text cannot be copied or selected, and a blocked copy attempt is recorded in the timeline. HireValid records signals such as time away from the test tab, pastes into answers, and answers faster than a question can be read. These are summarized in an Integrity Score and evidence timeline for employer review, never as an automatic decision. Webcam photos may be added at random moments with the candidate’s consent.

Hoe we fraude met AI tegengaan · Integrity signals

Use the score as one signal

Review the score as evidence to consider, not as a decision on its own. Pair it with a job-relevant work sample, such as asking the candidate to explain how they would match a campaign to a goal, select a professional audience, or respond to figures in a results table. Then use the same structured interview questions for each candidate and weigh the evidence against the role’s needs. For related skills, explore PPC Advertising, Email Marketing, and Google Analytics 4.

Vragen voor gestructureerde sollicitatiegesprekken

How would you decide which campaign approach to use for a specific business goal?
Listen for how the candidate connects the stated goal to a campaign choice and explains the reasoning behind it.
What would you consider when choosing which professionals should see a paid LinkedIn ad?
Listen for a reasoned connection between the business audience and the people the candidate would target.
A results table shows campaign performance. How would you decide what to change next?
Listen for how the candidate interprets the figures, identifies a possible next step, and explains their decision.

Understand scoring and benchmarks

Fairness and accommodations

Questions describe made-up companies from many industries and regions, with names from many backgrounds. Amounts are plain numbers with no currency symbol, and figures are rounded so the math stays light; a calculator and scratch paper are offered to every candidate. Questions ask about decisions and well-established platform behavior rather than menu paths, exact on-screen wording or recently changed features, so recent hands-on access to an ad account is not required to answer them.

You can give any candidate extra time as an accommodation. Results are evidence for a person to review, never an automatic decision.

Provisional: reliability is reported once 200 candidates have completed it.

Lees hoe we met eerlijkheid omgaan

Test details

A short, timed test of practical judgment in paid advertising on LinkedIn. Candidates work through realistic business situations: matching a campaign to a goal, building and running it, deciding which professionals should see it, and reading performance figures to decide what to change next.

Questions are in English.
Aids allowed: A calculator, Scratch paper.
Each question is answered once, in order, with no going back.
4 practice questions, 3 minutes, before the timed test.

LinkedIn, LinkedIn Campaign Manager, LinkedIn Insight Tag, LinkedIn Lead Gen Forms are trademarks of their owners. HireValid is not affiliated with or endorsed by them.

Veelgestelde vragen

Which roles suit the LinkedIn Advertising test?+

It is intended for people who run or oversee paid social advertising for business audiences. That includes digital marketing specialists, paid social and campaign managers, demand generation and marketing operations staff, marketing analysts, agency account managers, and small-business owners selling to other businesses.

How does the LinkedIn Advertising test account for different backgrounds?+

Questions use made-up companies from many industries and regions, with names from many backgrounds. Amounts appear as plain numbers without currency symbols, and figures are rounded to keep the math light. A calculator and scratch paper are offered to every candidate, so the questions turn on campaign decisions rather than arithmetic.

Do candidates need current access to a LinkedIn ad account?+

No. Questions ask about decisions and well-established platform behavior, not menu paths, exact on-screen wording or recently changed features. A candidate who has run LinkedIn campaigns in the past can answer them without logging in to an account the week before the test.

What does the LinkedIn Advertising practice set include?+

The practice set has four questions and a three-minute time limit, ahead of the 15 timed questions in 10 minutes. It lets candidates get used to the single-answer and select-all formats, with questions in a similar style to the test, before the scored questions start.