Public relations strategy test for hiring
Review how candidates handle PR scenarios, from shaping a pitch to planning communications around business goals.
- 10 分钟
- 15 道题
- Intermediate
- Multiple choice
- Questions in 英语
- Phone and desktop
简短回答
The Public Relations Strategy test is a 10-minute, 15-question multiple-choice assessment for intermediate public relations hiring. Candidates work through workplace scenarios involving news value, press materials, media pitching, crisis response, and communications planning with other teams. Use its score as evidence when reviewing publicists, PR agency account staff, communications coordinators and specialists, and public relations managers and directors.
测量内容
Practical judgment in news value, press materials, media pitching, crisis response and planning communications with other teams.
News judgment and press materials
Candidates judge which stories may interest reporters and shape announcements into press materials.
Media relations and pitching
Candidates consider how to pitch stories and handle relationships with media.
Crisis and issues response
Candidates respond to situations where an organization faces a public issue.
Planning, measurement and working across teams
Candidates connect communications plans and measurement to wider business goals while working with other teams.
Question formats
Multiple choice
The candidate: Reads a short situation, table or statement and picks the right answer, or every right answer.
You see: Whether the candidate knows the material well enough to apply it, not just recognize it.
15 questions in 10 minutes, served one at a time.
Roles this test fits
Publicists, PR agency account staff, communications coordinators and specialists, and public relations managers and directors.
See how candidates approach PR work
Look beyond listed experience
A resume may describe past communications work; this test gives you evidence of how a candidate judges whether a story could interest reporters.
Review scenario-based decisions
Candidates work through situations involving announcements, pitches and public issues, giving you a basis to discuss their choices in a work sample.
Use scenarios without real-world name recognition
The test uses invented organizations, products, places and media outlets. Questions do not depend on knowing a real company, publication, country or law.
What you get for each candidate
- Stayed on the test tab throughout
- No pasted answers
- Answered at a steady pace
Scores, profiles and integrity signals are evidence for you to review alongside an interview, never an automatic decision.
Test delivery and review signals
The test takes 10 minutes and presents one question at a time. Candidates cannot go back after answering. Each attempt draws a different set of questions from large pools, with question order and answer options shuffled. Timing runs on HireValid's servers; reloading restores the same question with only the time remaining. Question text cannot be copied or selected, and a blocked copy attempt is recorded in the timeline. Personal invitation links expire, and a completed test cannot be taken again. HireValid summarizes signals such as time away from the test tab, pastes into answers, and answers faster than a question can be read in an Integrity Score and evidence timeline for the employer to review. It never decides on its own.
我们如何防范 AI 作弊 · Integrity signals
Use the score as evidence, not a verdict
Review the score alongside a work sample and a structured interview; do not use it alone to decide. For a work sample, ask the candidate to shape an announcement or outline a response to a fictional public issue, then discuss the choices. The pre-employment testing guide offers broader hiring context. For adjacent marketing skills, explore Market Research and Social Media Management.
结构化面试问题
A team has an announcement and limited reporter interest. How would you decide what to pitch and shape the announcement?
Listen for a reasoned view of reporter interest and a clear connection between the story and the press material.
An organization faces a public issue before all the details are clear. How would you plan its response?
Listen for a considered response to the issue and how the candidate would approach communications in that situation.
How would you connect a communications plan and its measurement to a wider business goal?
Listen for a link between the plan, how its results would be measured, and the business goal.
Understand scoring and benchmarks
Fairness and accommodations
Scenarios use invented organizations, products, places and media outlets, so no question depends on knowing a real company, publication, country or law. There are no sports, holidays, idioms or money amounts, any media ground rule a question relies on is defined in the question, names come from many backgrounds, and the reading level matches professional communications work without jargon beyond common PR terms.
You can give any candidate extra time as an accommodation. Results are evidence for a person to review, never an automatic decision.
Provisional: reliability is reported once 200 candidates have completed it.
Test details
A short, timed set of workplace scenarios for people who handle an organization's public relations. Candidates judge which stories will interest reporters, shape announcements and pitches, respond when something goes wrong in public, and fit communications work to the goals of the wider business.
- Questions are in English.
- No aids are needed.
- Each question is answered once, in order, with no going back.
- 4 practice questions, 4 minutes, before the timed test.
常见问题
Which roles suit the Public Relations Strategy test?+
It is intended for intermediate public relations hiring, including publicists, PR agency account staff, communications coordinators and specialists, and public relations managers and directors. It can help you review practical judgment across those roles, including how candidates approach pitching, public issues and business-aligned communications.
How does the Public Relations Strategy test handle fairness?+
Its scenarios use invented organizations, products, places and media outlets, so candidates do not need familiarity with real companies, publications, countries or laws. Any media ground rule a question relies on is defined in the question. The reading level matches professional communications work, without jargon beyond common PR terms.
What aids, practice and navigation does the Public Relations Strategy test allow?+
No aids are allowed, and candidates cannot return to earlier answers. The test does not require a desktop. A separate practice set has 4 questions and takes 4 minutes, so candidates can see the format first.
How settled is the Public Relations Strategy score?+
The score is provisional: reliability is reported once 200 candidates have completed the test. Read it with a work sample, such as shaping an announcement for an invented outlet, and a structured interview.
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